Entrepreneurs’ prime web optimization priorities for 2022

Marketers in different roles are focused on different search engine optimization (SEO) priorities in 2022, although improving collaboration is a common goal for all, according to a recent Conductor study.

The report is based on data from a survey of 350 marketers with some form of responsibility for their brand’s websites, including marketing executives, digital channel owners and digital marketing practitioners. Researchers analyzed the data by role as well as by level of organizational SEO maturity (low, medium, or high).

Marketing leaders say their top SEO priority in 2022 is to build more effective collaboration between SEO practitioners and others, digital channel owners say their top priority is to increase the rate of implementation of SEO improvements, and Digital marketing practitioners say their top priority is finding enough bandwidth to meet their SEO goals.

Respondents in organizations with a high SEO maturity level (those with well-established SEO programs) indicate that their primary focus in 2022 is building more effective collaboration between SEO practitioners and others, while respondents in organizations with a low SEO Maturity levels (those who just set up their SEO programs) say their primary focus is hiring dedicated resources to drive SEO programs internally.

SEO priorities for 2022 by maturity level

About the research: The report is based on data from a survey of 350 marketers who are in some way responsible for their brand’s websites, including marketing directors, digital channel owners, and digital marketing practitioners.

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